"Rolex SA is a Swiss luxury watch maker based in Geneva, Switzerland Initially established as Wilsdorf and Davis by Hans Wilsdorf and also Alfred Davis in London, England in 1905, the firm registered Rolex as the brand of its watches in 1908 and also became Rolex Watch Co. Ltd. in 1915. After World war, the business moved its main office to Geneva, Switzerland to prevent hefty taxation in post-war Britain, as well as in 1920 Hans Wilsdorf signed up Montres Rolex SA in Geneva as the brand-new firm name which eventually became Rolex SA in later years. Considering that 1960, the company has been had by the Hans Wilsdorf Structure, a private family members depend on.

Rolex SA and also its subsidiary Montres Tudor SA design, manufacture, disperse and also service wristwatches sold under the Rolex and Tudor brand names. In 2018, Forbes placed Rolex as the world's 71st most beneficial brand. As of June 2019, amongst the globe's leading 10 most costly watches ever sold at auctions, three are Rolex watches. In particular, Paul Newman's Rolex Daytona currently holds the title of the 2nd most pricey watch and the third most costly watch ever before cost auction, fetching 17.75 million US dollars in New york city on October 26, 2017. Rolex is the biggest producer of Swiss made qualified chronometers. In 2005, majority the annual production of watches licensed by Contrôle Officiel Suisse des Chronomètres (COSC) were Rolexes. To day, Rolex still holds the document for the most certified chronometer movements in the classification of watches."