"Puma SE, branded as Puma, is a German multinational corporation that designs as well as produces athletic as well as laid-back shoes, apparel and also devices, which is headquartered in Herzogenaurach, Bavaria, Germany. Puma is the 3rd biggest sports apparel producer on the planet. The company was founded in 1948 by Rudolf Dassler. In 1924, Rudolf and also his brother Adolf Dassler had actually collectively created the firm Gebrüder Dassler Schuhfabrik (Dassler Brothers Shoe Factory). The connection in between the two bros worn away up until both agreed to divide in 1948, developing two separate entities, Adidas and Puma. Both firms are presently based in Herzogenaurach, Germany.

Puma has been a public business since 1986, listed on the Frankfurt Stock Market. French luxury group Kering (formerly called Pinault-Printemps-Redoute or PPR) holds 16%, Kering's biggest shareholder Artemis SA has 29% of the share capital. [5] Because 1 July 2013, the business has been led by previous football professional Bjørn Gulden (Chief Executive Officer).

Since 2017, Puma SE uses more than 13,000 individuals globally and disperses its items in greater than 120 nations.

Complying with the split from his bro, Rudolf originally registered the freshly developed company as Ruda (stemmed from Rudolf Dassler, as Adidas was based on Adi Dassler), yet later altered the name to Puma. Puma's earliest logo included a square and also monster jumping via a D, which was signed up, in addition to the firm's name, in 1948. Puma's footwear and clothing layouts include the Puma logo design as well as the unique "" Formstrip"" which was presented in 1958."