speedo

speedo

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"Speedo International Ltd. is an Australian distributor of swimwear and also swim-related devices based in Nottingham, England. They have roots in Australia yet are no longer produced in Australia. Established in Sydney, Australia, in 1914 by Alexander MacRae, a British emigrant, the industry-leading company is now a subsidiary of the British Pentland Group. Today, the Speedo brand can be discovered on products varying from bikinis and goggles to watches. The Speedo brand name was previously made for and marketed in North America as Speedo U.S.A. by PVH under a special perpetual permit, who acquired prior licensee Warnaco Team in 2013. As of January 2020, the Pentland Group bought back the rights from PVH for $170 million in money based on governing approval.

Based on its Australian roots, Speedo uses a boomerang as their icon. Because of their success in the swimwear sector, the word "" Speedo"" has ended up being identified with racing swimwear. "